ANALISIS KRITIS ATAS PELAKSANAAN INVESTASI GADAI EMAS BERTINGKAT PADA LEMBAGA KEUANGAN SYARIAH

Abstract

This study is intended to determine the weakness points of multilevel gold pawn investment practice in Islamic financial institutions and to find out an alternative gold investment to avoid those weakness points. The research method used is a qualitative method with primary and secondary data collected through observation on Islamic financial institutions and literature review then analyzed critically and solutively. After conducting a critical analysis, it turns out that the implementation of multilevel gold pawn investment has several major weaknesses such as having to allocate certain costs to other party, there is no certainty that the price of gold will rise in the future, and the risk of loss is very high. Meanwhile, buying gold independently according to the ability of the customer then selling it and right at the moment the proceed of the sale is used to buy gold by the same size again and the next gold with smaller size in case it is done repeatedly, it can be considered as an alternative. Continue reading “ANALISIS KRITIS ATAS PELAKSANAAN INVESTASI GADAI EMAS BERTINGKAT PADA LEMBAGA KEUANGAN SYARIAH”

THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY OF DIGITAL SHARIA PAWNSHOP ON CUSTOMER SATISFACTION

Abstract

The purpose of this study was to determine the effect of service quality variables (X1) and brand equity (X2) of digital sharia pawnshops on customer satisfaction in Yogyakarta sharia pawnshops. The research data collecting was through questionnaire method which was distributed to 42 pawnshop customers using purpose sampling method. The quantitative analysis includes validity, reliability test, classical assumption test including normality test, hetoroscedasticity test, multicollinearity test. The hypothesis testing was through T test and simultaneous test. The results of this study show that service quality has a significant positive effect on customer satisfaction with the value of t = 1.796. Brand Equity has a significant positive effect on customer satisfaction with the value of t = 2.956. The results simultaneously show the magnitude of the F value with a significance of 0,000 <0.05, so it can be concluded that simultaneously service quality and brand equity variables affect customer satisfaction variables. Continue reading “THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY OF DIGITAL SHARIA PAWNSHOP ON CUSTOMER SATISFACTION”

Analisis Perilaku Konsumen, Perilaku Produsen, dan Pasar dalam Islam Pada Masyarakat

Abstract
In the current development of many economic activities that use the sharia system because the sharia system is not only beneficial to one party, but can benefit all parties, and the goal of the sharia system itself is to achieve mutual benefit. Continue reading “Analisis Perilaku Konsumen, Perilaku Produsen, dan Pasar dalam Islam Pada Masyarakat”

ANALISIS KUANTITAS DAN KUALITAS TENAGA KERJA PERBANKAN SYARIAH YANG TERDAMPAK DISRUPSI DIGITAL

Abstract
The challenge for the industrial era 4.0 towards the industrial era 5.0 which is felt by humans is the loss of many skills that are usually carried out by humans who are transferred to technology. Continue reading “ANALISIS KUANTITAS DAN KUALITAS TENAGA KERJA PERBANKAN SYARIAH YANG TERDAMPAK DISRUPSI DIGITAL”

Pengaruh Kesadaran Merek terhadap Ekuitas Merek Transmart Cilandak

Abstract

The study aims to determine how much influence the brand awareness of brand equity in Transmart Cilandak. The study sample numbered 99 respondent from population numbered 12.706 people which is the number of one week study begins from 01 July 2019 until 07 July 2019. The sampling technique used was simple random sampling. This study uses quantitative associative approach, and the method was description with correlation technique. After the nomal distriution of data and linear based test for normality and linearity test, followed by analysis of variance (ANOVA). Based on the calculation results obtained by linear regression of Y = 35,83 + 0,60X and ANOVA calculation results obtained Fhitung>Ftabel (-1,22>1,60). Hypothesis testing is done by calculating the product moment correlation and obtained thitung>ttabel (7,092>1,661), which means that Ho is rejected. Therefore, the results of this study conclued that there is a relationship between brad awareness with the brand equity. Then the researchers tested how much influence the brand equity and the results obtained are 34,10% means that the influence exerted by a enough strong mix of brand awareness and the remaining 65,90% influenced by otehr factors such as brand loyalty, brand association, perceived quality and brand assets.

Download : https://journal.uhamka.ac.id/index.php/utilitas/article/view/4688