Jurnal Teknologi

Abstract

This study aimed to determine the effect of Public Relation Marketing to Brand Awareness of Cimory products at Cimory Dairy Shop Cawang. This research used associative quantitative research method. The research population of this study were 380 costumers and the sample were 79 respondents, chosen by incidental sampling technique. The data examined by normality test and homogenity test. Then, conducted the analysis of variance test (ANAVA) as prerequisites to next analysis. The results of linear regression calculations showed that ,36 + 0,53(X) and the calculation of ANAVA obtained F_count < F_table (0,2975 < 1, 74). The hypothesis testing was done by the Pearson’s product moment correlation to obtain . That showed the strong influence of Public Relation Marketing to Brand Awareness at Cawang based Cimory Dairy Shop. The value is compared to the criteria interpretations of correlation coefficient table interpretation as 0.600 – 0.799. Therefore, the study concluded that there was the influence of Public Relation Marketing to Brand Awareness of Cimory products at Cimory Dairy Shop Cawang.

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Abstract

This study aimed to find the relationship between employee work professionalism with the public services. This research was conducted at Tax Office Pratama Jakarta PasarRebo, located on Jl. Raya Bogor No. 46, Kelurahan Rambutan, Ciracas District, East Jakarta. This study took as sample from 48 employees of the Tax Office Pratama Jakarta Pasar Rebo. The sampling technique used was simple random sampling technique with random term. This research used associative quantitative approach, with survey method with correlation technique. After the data passed on normality test and linearity test, the linear regression calculation counted.

The value of linear regression calculation of professionalism to public service was obtained F_observed = 1.30 < F_table = 1.99. Furthermore, the Pearson product moment correlation used to know the relationship between the two variables. it obtained 0.693 then continued t counting test with the level of significance obtained calculation 0.05 = 1.677. It turns out t_observed > t_table or 6,527>1,677, then H_o rejected, it means there was a significant relationship between professionalism with public service. So the determinant coefficient of 48.02%. This means that 48.02% of professionalism contributesd to public services, while 51.98% is determined by other variables or other factors not investigated. Thus in this study concluded there was a relationship between employee work professionalism with the public services of the employee of the Tax Office Pratama Jakarta Pasar Rebo.

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Abstract

The objective of this research was to know the correspondence management applied in the Audit Board of the Republic of Indonesia, which covered the management of incoming and outgoing mail. The effective management of the letter is expected in managing the letter, both incoming mail and outgoing mail. The results were expected to contribute to the improvement and development of the management of the letter. This research was use descriptive qualitative method. The informants were chased purposefully from the staffs. The data collected mostly through participated observation techniques, interviews, documentation analysis. The triangulation techniques used as data validation process for qualitative research. The results of this study indicated that the management of incoming mails was divided into six stages which include: letter receipt, letter ordering, letter briefing, letter recording, mail distribution and mail storage. As for the management of outgoing mail there were also six stages included: the drafting of letters, letter typing, letter editing, the affixing mailing address process, folding and mailing and mail distribution and distribution. The application ran well, and on progress to relocate to electronic mailing system.

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Abstrak

Kualitas pembelajaran dapat ditingkatkan antara lain dengan pembelajaran yang efektif yang dapat berpengaruh positif terhadap motivasi belajar mahasiswa. Metode Pembelajaran dengan Bermain Peran adalah salah satu metode pembelajaran yang dianggap dapat memotivasi siswa untuk lebih aktif terlibat dalam kegiatan pembelajaran yang disusun skenarionya oleh seorang pengajar. Metode Bermain Peran menjadikan mahasiswa dapat menyelidiki materi pelajaran secara aktif dan mengalami proses pembelajaran yang lebih bermakna. Penelitian Tindakan Kelas ini dilaksanakan pada mahasiswa tahun kedua di Jurusan Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Prof. Dr. Hamka, tepatnya pada matakuliah Manajemen Sumber Daya Manusia. Pengumpulan data penelitian secara kualitatif dan kuantitatif dilaksanakan melalui hasil refleksi mahasiswa dan skor hasil belajar yang diinterpretretasikan peneliti.

Hasil penelitian menunjukkan bahwa pembelajaran efektif tercapai saat mahasiswa terlibat aktif dalam proses belajar dengan Metode Bermain Peran. Hasil refleksi dan analisis data dai siklus pertama penelitian menunjukkan bahwa mayoritas mahasiswa mencapai nilai kriteria ketuntasan minimal. Hanya 27,77 % yang belum mencapai target tersebut. Untuk itu peneliti melnjutkan ke siklus kedua penelitian. Hasil siklus kedua menunjukkan hanya 12,12% mahasiswa yang meraih nilai kurang dari skor kriteria ketuntasan minimal. Dengan demikian maka penelitian meyimpulkan bahwa metode bermain peran dapat meningkatkan kompetensi belajar mahasiswa.

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Abstract

This research aimed to find how smart phone as one of the very important tools nowadays develop learning environment which is suited with the current learners’ attitude who  now can not be separated from the mobile phone. Case study research method used to investigate the research aim. The focus of this research is finding how important the smartphone in the learning process at the Pendidikan Ekonomi FKIP UHAMKA while the sub focuses are how effective the lecturers in using the smart phones during the learning process and how students response positively in using the smartphone for the shake of effective and supportive learning process. The research found that most of the students, 97% have and use smartphone in their daily lives and only less than a half number, 47% use them for the shake of education or knowledge sources. The research also found that they feel better informed when having discussion with enough resources and knowledge.

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Abstract

This study aimed to investigate the product attributes of Kentucky Fried Chicken franchise shop at Tamini Square Mall at Pinang Ranti. It covered brand attributes, product packaging, labeling, supplementary services and product warranty. This research used qualitative descriptive research method. The data collected used some techniques of data collection as interviews, observation, and documentation. The subjects in this study were product attributes of KFC shop, and research informants were 3 staffs of the store. The results of this study indicated that the product attributes as a major stimulus that affects the effectiveness, cognition and behavior of consumers. Consumers evaluate these attributes in relation to their own values, beliefs and past experiences. The marketing efforts and other information also affected the buying decision and the costumer satisfactory level. The research realized that the product attributes have been run properly, although there are still obstacles in the promotion, but it does not affect the activities of product attributes performed. The research suggested that the physical packaging messages should be delivered in tantamount shape and unique form. So,  the people who receive the message will be more interested and grow their interest to buy KFC products again and again.

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