Abstract This study aims to determine the effect of Relationship Marketing to Customer Retention at Bank BNI Branch Office Jakarta City. The population of this study is all customers of Bank BNI KC. JAKARTA CITY during the study period. The sample of this study amounted to 57 customers taken using incidental sampling technique. This research …
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Model Pelatihan dan Pengembangan Karyawan PT Parador Management International
Abstract The study aims to know employee training and development model at PT Parador Management International and utilized descriptive qualitative model by observing employee training and development model according to Schuler dan Jackson. The data collection technique used is observation, interview and document analysis. The data analysis technique used is interactive model according to Miles …
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Pengaruh Brand Identity terhadap Keputusan Pembelian Produk di Rabbani Bunker Rawamangun Jakarta Timur
Abstract The research objective is to learn the influence of Brand Identity (name, Logo, Color, packaging design, tagline and brand endorser, character, URL and website) against buying decision of Rabbani products in CV Rabbani Asyani at Rabbani Bunker Rawamangun. Normality test and homogeneity test applied before the main testing. Based on linear regression calculation, obtained …
Peningkatan Kualitas UMKM dalam Menghadapi Pasar Bebas
Abstract Small Micro and Medium Enterprises (SMEs) have a strategic role in national economic development. SMEs also play a role in economic growth and employment as well as income distribution. Entering the free market, there should be a special concern for the survival of SMEs in order to survive amid global competition. For that we …
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Sistem Manajemen Keselamatan dan Kesehatan Kerja di PT Centex
Abstract This study aimed to determine how Occupational Safety and Health Management System in PT Century Textile Industry. The method used is the qualitative nature is descriptive. The number of informants of this research consists of as many as 3 Safety Coordinator PT Century Textile Industry, Safety Coordinator Dyeing Departement, and Safety Coordinator Weaving Departement, …
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Pengaruh Corporate Social Responsibility terhadap Citra Perusahaan di PT Telekomunikasi Indonesia, Tbk.
Abstract This study aimed to determine the effect of corporate social responsibility to corporate image at PT. Telekomunikasi Indonesia, Tbk in North Jakarta. The population of this study is all Telkom customers who visited Plasa Telkom in North Jakarta during the study period. The sample of this study amounted to 67 customers who taken uses …