Abstract The research objective is to learn the influence of Brand Identity (name, Logo, Color, packaging design, tagline and brand endorser, character, URL and website) against buying decision of Rabbani products in CV Rabbani Asyani at Rabbani Bunker Rawamangun. Normality test and homogeneity test applied before the main testing. Based on linear regression calculation, obtained …
Author Archives: jurnalteknologi
Peningkatan Kualitas UMKM dalam Menghadapi Pasar Bebas
Abstract Small Micro and Medium Enterprises (SMEs) have a strategic role in national economic development. SMEs also play a role in economic growth and employment as well as income distribution. Entering the free market, there should be a special concern for the survival of SMEs in order to survive amid global competition. For that we …
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Sistem Manajemen Keselamatan dan Kesehatan Kerja di PT Centex
Abstract This study aimed to determine how Occupational Safety and Health Management System in PT Century Textile Industry. The method used is the qualitative nature is descriptive. The number of informants of this research consists of as many as 3 Safety Coordinator PT Century Textile Industry, Safety Coordinator Dyeing Departement, and Safety Coordinator Weaving Departement, …
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Pengaruh Corporate Social Responsibility terhadap Citra Perusahaan di PT Telekomunikasi Indonesia, Tbk.
Abstract This study aimed to determine the effect of corporate social responsibility to corporate image at PT. Telekomunikasi Indonesia, Tbk in North Jakarta. The population of this study is all Telkom customers who visited Plasa Telkom in North Jakarta during the study period. The sample of this study amounted to 67 customers who taken uses …
Pengaruh Keindahan Alam terhadap Kepuasan Wisatawan Green Canyon di Pangandaran Jawa Barat
Abstract Research intended to acknowledge how much the influence of natural beauty perception of visitors of “Green Canyon” tourism site of Pangandaran, West Java, toward their traveling satisfaction. The method used was quantitative descriptive method. The research population were sampling from all visitors at certain period. The research conducted from January to February 2016. The …
Peran Sekretaris dalam Meningkatkan Efisiensi Kerja di Kantor Pusat BRI
Abstract Research intended to describe the role of secretary to enhance work efficiency of staff of Headquarters of PT Bank Rakyat Indonesia Tbk. (Persero). The research used qualitative research method. Sampling technique used was purposive sampling technique. The main informants were the secretary of marketing communication division, Marketing Division Head of Marketing Communication, and the …
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